another message to republicans:
Former (Bush) Commerce Secretary Carlos Gutierrez, an adviser to former GOP presidential nominee Mitt Romney on Latino outreach, said Sunday the candidate's failure with those voters was due to hardliners in the Republican party who were "scaring the heck out of them."
"The Hispanics I know were scared of the Republican party," he said on CNN's "State of the Union" in a blunt assessment of Romney's loss. "I think it has to do with our incredibly ridiculous primary process where we force people to say outrageous things, they get nominated, and they have to come back."
Gutierrez worked under former President George W. Bush, who won around 40 percent of the Latino vote in 2004 -- over 10 points more than Romney won this year. The Latino vote was a pivotal part of the 2012 election, and it is widely acknowledged that the Republican Party could be forever damaged if it can't win over more Latinos in the future.
He said extremists in the party were fully to blame for Romney's loss, pointing to "the anti-immigration talk, the xenophobes." "It's almost as if we are living in the past," he added.