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peilthetraveler
 

Registered: Jun 2005
Posts: 7075

 

07-27-12 08:00 AM

I'm still going to stick with what I said earlier. Read a book on writing web copy. People on this forum know you and like you, so don't expect them to be critical of your site. Here check out this popular economics blog and see how it's written.

http://globaleconomicanalysis.blogspot.com/

Now...I can tell right away that the guy that writes that website has very extensive knowledge of how to write web copy. All his paragraphs are "bite size" and easy to digest. He boxes his and others article clips when quoting them in those light blue(almost invisible) boxes. Look at his fonts and use of colors for the titles of his articles. He knows there is a whole psychology to color schemes.

I know to most people it seems like this stuff shouldn't matter if your information is good, but it really does.

Oh also, I checked Alexa and I see you only have 2 linked in sites. Elitetrader and ieo.org.uk. You gotta get ALOT more sites involved if you want to drive traffic. Look at Mish's linked in sites to see where he has over 3000 sites linking in his blog.

But first, I beg you...go to the library and check out a book on writing web copy. It will probably take less than an hour to read the parts that are relevant to you and your site will be 1,000 times better when you implement those actions and you will also understand why.

Good luck with it.

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morganist
Moderator

Registered: Sep 2008
Posts: 3404

 

07-27-12 08:55 PM


Quote from peilthetraveler:

I'm still going to stick with what I said earlier. Read a book on writing web copy. People on this forum know you and like you, so don't expect them to be critical of your site. Here check out this popular economics blog and see how it's written.

http://globaleconomicanalysis.blogspot.com/

Now...I can tell right away that the guy that writes that website has very extensive knowledge of how to write web copy. All his paragraphs are "bite size" and easy to digest. He boxes his and others article clips when quoting them in those light blue(almost invisible) boxes. Look at his fonts and use of colors for the titles of his articles. He knows there is a whole psychology to color schemes.

I know to most people it seems like this stuff shouldn't matter if your information is good, but it really does.

Oh also, I checked Alexa and I see you only have 2 linked in sites. Elitetrader and ieo.org.uk. You gotta get ALOT more sites involved if you want to drive traffic. Look at Mish's linked in sites to see where he has over 3000 sites linking in his blog.

But first, I beg you...go to the library and check out a book on writing web copy. It will probably take less than an hour to read the parts that are relevant to you and your site will be 1,000 times better when you implement those actions and you will also understand why.

Good luck with it.



Thanks for the tips. In terms of writing style I want to keep it the way it is because it is written in a way that explains things, which is what I think is needed. I prefer a broadsheet style weekly article and think there is a niche for that at the moment as the current blogs conform to the style in the link you showed. Also all my blogs are articles published elsewhere, which provides credibility, to do that I have to write to the style they want, not the style that attracts hits. The credibility of writing for established institutions is more important to me than web traffic so the style is dictated to me by who I write for. I think in terms of being a macroeconomist having papers written at acknowledged organisations is better than a successful blog. That is the primary aim of my blog to promote my macroeconomic work not to make money.

In terms of linked in sites I will look into that. Thanks for the info.

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BlueTurtle
 

Registered: Feb 2012
Posts: 565

 

07-27-12 08:57 PM

How can you monetize this blog?

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morganist
Moderator

Registered: Sep 2008
Posts: 3404

 

07-27-12 09:50 PM


Quote from BlueTurtle:

How can you monetize this blog?



There are a couple of ways. I could advertise blogger offers a service called adsense. I could sell my own merchandise and to an extent already do with my book.

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morganist
Moderator

Registered: Sep 2008
Posts: 3404

 

07-28-12 12:16 AM


Quote from dtrader98:

nice job.

Appears very clean with good font choice, IMO.
Green color highlight fonts kind of clash though; maybe darker?



Thanks I updated the green links to be darker.

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morganist
Moderator

Registered: Sep 2008
Posts: 3404

 

07-28-12 06:34 PM

Something I forgot to mention is I switched to dynamic views which means you can change the layout of the blog to what you want. To do that go black menu bar and on the left hand side there is a drop down which shows if you hover on sidebar. This will give you the option to select the layout you want from a the classic blog to flip card to magazine etc.

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