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-   -   IB's new commercial - "Join the 1%" (http://www.elitetrader.com/vb/showthread.php?t=238740)

zboy2854A Mar 14th, 2012 08:02 PM

IB's new commercial - "Join the 1%"
 
http://www.youtube.com/watch?feature...&v=ChKIecFPL8A

Good lord, how tone deaf can you guys be? As an IB client, this commercial gives me the heeby jeebies.

oldtime Mar 14th, 2012 08:17 PM

Re: IB's new commercial - "Join the 1%"
 
Quote:

Quote from zboy2854A:

http://www.youtube.com/watch?feature...&v=ChKIecFPL8A

Good lord, how tone deaf can you guys be? As an IB client, this commercial gives me the heeby jeebies.

no kidding, I've always been very happy with IB, I like my anonymity. I can't think of a worse commercial. and I always feel if the buttheads that run a company can't design a good ad, that tells me a lot about the company.

One of the best new ads is the Italian Lady Fiat ad.

The worst ads are usually McDonalds or Dr Pepper

so I guess that tells you that my opinions of ads don't mean much

this one really makes you feel bad about being a long time satisfied IB customer

ddaytrader Mar 14th, 2012 08:40 PM

So you are suggesting that a better message would be "join Interactive Brokers and wallow in despair and poverty with the 99%"?

And let's be accurate and realize the falsoe distinction between the "1% and the 99%."

There are the 1% of top earners/wealth builders.

Then, scattered throughout the remaining 99% are the 19% of the population that aspires to the 1% and are willing to work hard and smart to rise to the 1%. IB's market are people located within that 19%. Why tailor an ad to the 80% who are either happy with their lot or worse, an ad to placate that portion of the 80% who are not willing to work to better their lot but expect a better lot to be handed to them?

oldtime Mar 14th, 2012 08:47 PM

Quote:

Quote from ddaytrader:

So you are suggesting that a better message would be "join Interactive Brokers and wallow in despair and poverty with the 99%"?

And let's be accurate and realize the falsoe distinction between the "1% and the 99%."

There are the 1% of top earners/wealth builders.

Then, scattered throughout the remaining 99% are the 19% of the population that aspires to the 1% and are willing to work hard and smart to rise to the 1%. IB's market are people located within that 19%. Why tailor an ad to the 80% who are either happy with their lot or worse, an ad to placate that portion of the 80% who are not willing to work to better their lot but expect a better lot to be handed to them?

I'll never eat at a McDonalds no matter how classy their ad is. The quality of the ad doesn't tell you anything about the product, but it does tell you about the quality of the people running the firm. So all I know viewing the IB ad is the quality of the firm has really gone down hill. It's not that they need a new ad agency, it's that they need a new leader who understands this ad is crap. (and he even sent out a private message to all account holders bragging about it.)

zboy2854A Mar 14th, 2012 08:49 PM

Quote:

Quote from ddaytrader:

So you are suggesting that a better message would be "join Interactive Brokers and wallow in despair and poverty with the 99%"?

And let's be accurate and realize the falsoe distinction between the "1% and the 99%."

There are the 1% of top earners/wealth builders.

Then, scattered throughout the remaining 99% are the 19% of the population that aspires to the 1% and are willing to work hard and smart to rise to the 1%. IB's market are people located within that 19%. Why tailor an ad to the 80% who are either happy with their lot or worse, an ad to placate that portion of the 80% who are not willing to work to better their lot but expect a better lot to be handed to them?

No, you're totally missing the point. It's not the reality of who has wealth and who doesn't. Obviously anyone who invests or trades does so to increase their wealth. Duh.

It's the connotation that is attached to those phrases now that is the problem. The whole "1%" and "99%" euphemisms are totally stupid to begin with anyway, the epitome of class warfare. And by co-opting that terminology in its commercial, IB perpetuates that bad rhetorical paradigm, and it just leaves a bad taste in my mouth.

oldtime Mar 14th, 2012 08:51 PM

Quote:

Quote from zboy2854A:

No, you're totally missing the point. It's not the reality of who has wealth and who doesn't. Obviously anyone who invests or trades does so to increase their wealth. Duh.

It's the connotation that is attached to those phrases now that is the problem. The whole "1%" and "99%" euphemisms are totally stupid to begin with anyway, the epitome of class warfare. And by co-opting that terminology in its commercial, IB perpetuates that bad rhetorical paradigm, and it just leaves a bad taste in my mouth.

I agree, you said it better than I could


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