A lot of trading activity revolves around earnings. I think it would foster some interesting discussions around expectations, forecasting, and trading methodologies around a very important trading events. We may even get sponsorship from a data vendor.
IMO ...... The excitement of earnings doesn't spill over to ET. Both the Options and Stocks forums are usually very quiet during earnings unless there is a big move - then all the "should have, could have, would have" threads pop up.