It's not to make money. Just a fun thing to be involved with. Folks that would be interested already have a wide variety of investments etc. surf
I'll stick with a P85D 0-60 3.1 for just over 100K. "fun thing to be involved with" sounds like a lot of new traders and their approach to the market.
Pretty sure they only lose on Veyrons as the 5Mil cost is including R&D and based on X amount of sales, actual cost to produce 1 is likely 1Mil area, so better off selling more as it reduces there R&D cost. Likely never enough to get the car profitable but hey!